Privacy Policy

Last Updated: September 10, 2026

Sashay by Sophia, LLC (“Sashay by Sophia,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit or use our website, make a purchase or other transaction, sign up for email or SMS marketing, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the collection, use, and disclosure practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, email address, and phone number.
• Order and transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as information about your past transactions.
• Payment information, including payment method, transaction details, payment confirmation, and other information necessary to process your purchase. Payment information may be processed by Shopify and our payment service providers.
• Account information, including your username, password, preferences, and account settings, if applicable.
• Communications, including information you provide when contacting us for customer service or otherwise communicating with us.
• Device and technical information, including information about your device, browser, network connection, IP address, and other identifiers.
• Usage information, including information about how and when you browse, access, or interact with our website and Services.
• Marketing preferences, including your email and SMS subscription preferences and your interactions with our marketing communications.

Sources of Personal Information

We may collect personal information:

• Directly from you, including when you place an order, create an account, subscribe to email or SMS communications, contact us, or otherwise provide information to us.
• Automatically when you use our Services, including through cookies, pixels, and similar technologies.
• From service providers that help us operate our business and provide our Services.
• From advertising, marketing, analytics, and other business partners where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information to:

Provide and Improve Our Services

We use personal information to process payments, fulfill and ship orders, facilitate returns and exchanges, maintain customer accounts, remember preferences, provide customer support, recommend products, improve our website and Services, and otherwise provide you with our products and services.

Marketing and Advertising

We may use your personal information to send marketing and promotional communications through email and, where you have provided the appropriate consent, SMS/text messages.

These communications may include information about new arrivals, product launches, promotions, sales, restocks, special offers, abandoned carts or checkouts, and other marketing messages from Sashay by Sophia.

We may also use information about your interactions with our website and Services to personalize marketing and advertising.

Security and Fraud Prevention

We may use personal information to authenticate accounts, protect transactions, detect and investigate fraudulent, illegal, malicious, or unauthorized activity, protect our customers and business, and maintain the security of our Services.

Communicating With You

We may use personal information to respond to questions, provide customer support, communicate regarding orders or accounts, and maintain our relationship with you.

Legal and Compliance Purposes

We may use personal information when necessary to comply with applicable laws, regulations, legal processes, or government requests; enforce our policies or agreements; investigate disputes or potential violations; or protect our rights and the rights of others.

SMS/Text Message Marketing

If you provide your mobile phone number and consent to receive SMS/text message marketing from Sashay by Sophia, LLC, we may use your mobile phone number and related information to send you promotional and marketing text messages.

Messages may include promotions, special offers, new arrivals, product launches, restock notifications, cart or checkout reminders, and other marketing communications.

Consent to receive marketing text messages is not a condition of purchasing any goods or services.

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving marketing text messages at any time by replying STOP to a marketing message. You may also follow any other opt-out instructions provided in the message. After opting out, you may receive a confirmation message. You may continue to receive non-marketing communications where permitted by law, such as communications necessary to complete or service a transaction.

For assistance with SMS messages, reply HELP or contact us at sashaybysophia@gmail.com.

We may use service providers, including Klaviyo and telecommunications providers, to facilitate and deliver our SMS program.

We do not sell or share your SMS opt-in data, consent records, or mobile phone number with third parties or affiliates for their own marketing or promotional purposes. Information may be provided to service providers and vendors that assist us in operating and delivering our SMS program, solely as necessary to provide those services.

Cookies, Tracking Technologies, and Cart Reminders

Our website uses cookies and similar technologies to operate and improve the Services, remember your preferences, understand how visitors interact with our website, support analytics and advertising, and provide personalized experiences.

We may also use cookies and similar technologies in connection with our SMS marketing program.

If you have consented to receive SMS marketing, our website may use cookies or similar technologies to help determine when you have added products to your shopping cart or begun checkout but have not completed your purchase. This information may be used to determine when to send cart or checkout reminder messages.

You may be able to control certain cookies through your browser settings or privacy controls available through our website.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services, including:

• Shopify and other vendors or service providers that perform services on our behalf, such as payment processing, website hosting, order fulfillment, shipping, customer support, analytics, cloud storage, email, and SMS communications.
• Marketing and advertising partners that help us provide marketing services and advertising, subject to applicable privacy laws.
• Third parties when you direct us or consent to the disclosure, such as shipping carriers necessary to deliver your order.
• Government authorities, regulators, courts, or other parties when required by applicable law or legal process.
• Parties involved in an actual or proposed business transaction, such as a merger, acquisition, financing, reorganization, or sale of business assets.
• Other parties where necessary to protect our Services, business, customers, rights, property, or safety.

As described above, SMS opt-in information and consent are not sold or shared with third parties or affiliates for their own marketing or promotional purposes.

Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of our Services in order to provide and improve the Shopify platform and the services provided to merchants and customers.

Information submitted through our Services may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than the country where you reside.

Shopify may also process information regarding your interactions with our store and other Shopify merchants in connection with certain Shopify features and services.

For more information regarding Shopify's processing of personal information and the privacy rights available to you, please review Shopify's Consumer Privacy Policy and privacy resources.

Third-Party Websites and Services

Our Services may contain links to websites, applications, social media platforms, or other online services operated by third parties.

If you follow a link to a third-party service that is not owned or controlled by us, you should review that third party's privacy policy and terms. We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us so that we may take appropriate action.

We do not knowingly sell or share, as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention

We take reasonable measures designed to protect personal information. However, no security system or method of transmitting information over the Internet is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our Services, maintaining accounts and transaction records, complying with legal obligations, resolving disputes, preventing fraud, and enforcing our agreements.

Your Privacy Rights and Choices

Depending on where you reside, applicable privacy laws may provide you with certain rights regarding your personal information. These rights may include:

• Right to Access or Know: You may have the right to request information about personal information we maintain about you.
• Right to Delete: You may have the right to request deletion of certain personal information.
• Right to Correct: You may have the right to request correction of inaccurate personal information.
• Right to Portability: You may have the right to obtain a copy of certain personal information in a portable format.
• Right to Opt Out of Certain Sharing, Sales, or Targeted Advertising: Depending on applicable law, you may have the right to opt out of certain uses or disclosures of your personal information for targeted advertising or activities considered a “sale” or “sharing” of personal information.
• Right to Manage Marketing Communications: You may unsubscribe from promotional emails by using the unsubscribe link contained in our emails. You may opt out of marketing text messages by replying STOP.

Opting out of promotional communications does not prevent us from sending non-promotional communications when appropriate, such as order confirmations, shipping updates, customer service responses, or other transactional messages.

Depending on where you reside, additional rights may apply, including rights to object to or restrict certain processing or withdraw consent where processing is based on consent.

We will not discriminate against you for exercising privacy rights provided to you by applicable law.

We may need to verify your identity before processing certain privacy requests. Where permitted by law, you may also designate an authorized agent to submit certain requests on your behalf.

International Data Transfers

We and our service providers may transfer, store, and process personal information outside the country in which you reside.

Where required by applicable law, appropriate safeguards or recognized transfer mechanisms may be used for transfers of personal information between jurisdictions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology, or applicable legal and regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last Updated” date above. We will provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact:

Sashay by Sophia, LLC
Email: sashaybysophia@gmail.com
Website: sashaybysophia.com